Bob Neveritt

Bob Neveritt on Cold Fusion: “Start upgrading your imagination”


Just days after Barack Obama was declared the winner in the 2008 United States Presidential election, Neveritt declared “The Barack Obama image is the Mystery Body pre-figure of cold fusion.
November 5, 2008 Ca$h Flow (@16:00).

Paramedia Ecologist Bob Neveritt explores how human technology shapes environments and how our environments shape us, taking the ideas of Marshall McLuhan through the next century and beyond.

An Introductory Course on Bob can be found at Information Farm here.


” ‘Using equipment stolen from the plant’ where he was laid-off, he mixed it with ‘some recipes for mystical potions from an old book’. Now that’s exactly how you make cold fusion: you take some old equipment and you mix it with some mystical potions from a book…”
–Bob Neveritt on Frank Zappa’s Uncle Meat intuiting cold fusion in 1969.
June 22, 2011 3rd hour Ca$h Flow (@27:30)

“Are you going to tell Ruby to take the site down?”, he asked James. “Cold fusion is a done deal. All we have to do is wait to receive it.”
— Bob Neveritt on the reality of cold fusion.
June 22, 2011 3rd hour Ca$h Flow (@52:35)

Marchall McLuhan, along with his son Eric, devised the Tetrad. These are the four questions to ask of any new technology to better understand its effects, and so that we may not be slaves to our creations.

What does this enhance?
What does this obsolesce?
What does this flip into when taken to an extreme?
What does this retrieve from the past that was previously obsolesced?

See more about Marshall McLuhan and the 2011 Centennial at McLuhan on Maui.

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